Flight Plan is Apiary’s most popular framework for earning trust at scale.
It’s how we turn < 3 hours of your time into a month’s worth of multiplatform premium content.
How it plays out…
We meet once a month to brainstorm, chat strategy, discuss our core areas of coverage for that month, decide on our topics and plan our rollout (< 1 hr. / month)
If there’s anything Apiary needs to prep, you brain dump it to us in whatever way is easiest for you (think things like client stories, specific anecdotes, etc.)
For this client, he prefers a good old fashioned voice memo…
(< 30 min / month)
Then, we record.
If it’s a webinar, we create the deck and speaker notes.
Most of the time, we film it video podcast style; our journalists interview you, get you feeling comfy on camera, and help surface your best insights
~1 hr. / month
Longform video edit, delivery and publishing
(your part is done… sit back and enjoy)
…which then become blog posts
and emails to your audience…
…and 10-15 social videos, complete with engaging share text
…plus a bunch of other thought leadership pieces adjacent to our core content that month to keep your audience engaged and wanting more.
